What is Corporate Identity?

The concept known as "Corporate Identity," as the name suggests, is considered an expression that represents the behavior, stance, and image of a corporation, company, foundation, or other organization, both internally and externally. Corporate identity, which also reflects the way the target audience perceives the company, is, in a way, recognized as the identity of the company and is therefore of great importance in enhancing brand awareness.

In other words, corporate identity is considered as the visible face of an organization in both internal and external contexts. Creating a corporate identity is a crucial element that prevents potential identity crises from arising. Moreover, a well-designed corporate identity enables companies or businesses to earn respect and prestige in the eyes of their target audience and customers. A memorable and effectively created corporate identity, when embraced by everyone, enhances trust in the company among the target audience and customers.

It is a well-known fact that there is intense competition in every sector. Every brand must strive to outperform its competitors and make a difference in order to succeed. Only in this way can a company survive and grow day by day. In this sense, corporate identity holds great importance for every brand, regardless of its size.

It is essential for anyone who wants to make their business or organization appear more unique and professional to have a consistent corporate communication and corporate identity. Using the same font styles and color palette consistently is an important detail in this regard. Additionally, placing the logo in the right location is a significant indicator that the brand engages in trustworthy and professional work. Developing a similar tone in online communication while following corporate communication guidelines contributes to presenting a more qualitative image.

When any business completes the process of creating a corporate identity, it increases the recognition of the organization by the broader audience and enhances brand visibility. As a result, the business becomes more quickly remembered by everyone and leaves a distinct mark in the industry. Corporate identity is formed by combining corporate communication, corporate behavior, and details. Therefore, it creates a corporate image in the eyes of the target audience. When the corporate image is positive, it indirectly contributes to the enhancement of the company's prestige and reputation.

How to Create Corporate Identity?

In the process of creating corporate identity, it is possible to say that there are various options for corporate identity elements. These elements can include the products and product packaging produced by a company, exhibitions and fairs organized by the company, company signage, selection of files and envelopes, various types of letterheads used internally or externally, personal business cards of company employees, collection letters created on behalf of the company, certificates issued, as well as the selection of the company's catalogs, advertisements, and brochures.

It should not be forgotten that every corporate identity nowadays also has a digital dimension. In other words, various digital methods carried out on the company's website are considered part of the corporate process. The process of creating corporate identity is among the very important matters. The process of creating corporate identity can be outlined as follows:

• First and foremost, companies need to make clear decisions about what they want. Each action to be taken is determined individually and goes through an approval process. Before moving on to the design phase, the process is revisited with detailed planning.
• Before taking the necessary steps to create the design, it is essential to act in accordance with the requirements of the time. Only in this way can a company gain a more modern, innovative, and universally acceptable image.
• During this process, presentations should be prepared by experts in the field. These presentations are reviewed one by one by authorized individuals in the company and receive a passing grade. Presentations that receive approval from the company are actively put into use.
• Depending on the specific requests of company officials, some modifications may be made to each design. In other words, the design can be revised to suit the expectations and desires of the company.
• Once the designs are ready, they are printed for every required area and are put into circulation. When creating a corporate identity, it is crucial to determine the target audience in a timely manner during this process. Otherwise, the failure of the process is inevitable. Furthermore, it should be noted that the company will face a serious loss of prestige.

It is worth noting that there have been many unsuccessful corporate identity efforts. The reasons why corporate identity is important can be listed as follows:

• Corporate identity enables a brand to reach a certain level of respect among users and the community,
• The brand's true identity can only be effectively reflected externally through this means,
• It sets the brand one step ahead in the competitive environment, bringing it closer to success,
• Through corporate identity, brand employees can continue to work with a sense of belonging,
• After the individual elements of corporate identity are created, they must be protected by obtaining a patent certificate from the Turkish Patent and Trademark Office. This patent ensures that all kinds of information and visuals belonging to the company cannot be duplicated or sold by third parties. Every company and organization that creates a corporate identity proves its uniqueness by using corporate identity elements.

With corporate identity, every business has the opportunity to demonstrate that it is different and of higher quality than other businesses in the industry. For consumers, trustworthiness of the brand is a priority when purchasing a product or service. Another important detail, as important as the brand itself, is the proper protection of the brand. In this sense, trademark registration is a highly valuable document that is necessary. When a trademark is registered, the brand rights of businesses are protected, and only through this can the copying of the organization's identity and unique information by third parties be prevente

The Turkish Patent and Trademark Office emerges as a highly esteemed institution in our country that places great importance on trademark registration. Every detail of various designs that stand out among corporate identity elements, such as packaging and logos, is meticulously brought together to bring the brand to life. It is essential for these carefully prepared design elements to be protected by a patent certificate provided by the Turkish Patent and Trademark Office. Only in this way can top-level efficiency be achieved in corporate identity efforts.

Corporate Identity with Alkan Patent Difference

For the formation of corporate identity, it is crucial for the chosen brand to have a reliable and quality service approach. Only in this way can you establish a respected stance in the industry, surpass your competitors, and take the first step towards being unique for your business. In this regard, Alkan Patent is a highly professional company that has achieved success thanks to its long years of work experience and customer-oriented service approach. When you are looking for a trustworthy companion for your brand journey, one that thinks about you and provides rational solutions to your problems, our company is always with you. You can take the first step towards institutionalization with Alkan Patent, which tracks every detail that will make you feel safe for the future on your behalf, and you can immediately experience the high-quality service provided by our company's experienced expert team. You can contact us through the contact numbers on our website for the assurance of Alkan Patent, and with just one click, you can notice the quality our company offers.